Top 3 Direct Sales Holidays Ideas

Posted at December 6, 2009

If you run a direct sales business, you know how well the holiday can be for your income. As the time for gift giving approaches, you need to make sure your business is in people’s minds as they search for gift ideas for family and friends. It doesn’t matter what your direct sales business product line is, the holidays can be huge for your sales. Whether it is gift cards, actual products, or parties, the end of the year can be the way you finish the year with a bang.

1. A VIP Customer Card: create a card with anywhere from 6 to 10 circles, stars, or logos. Give them to customers and tell them after 10 purchases, they get one product free. Make sure you specify the value of the free item. If you offer a service, tell the customer that after the 6th, 8th, or 10th service, they will receive a specified discount on the next order.

2. Goodie Bags: Nothing makes good customers more happy, when dealing with direct sales, than free items. Package up a business card, holiday specials flyer, and a free product ($1-$3 value). Give these goodie bags to your best customers. Drop them off on their front doorsteps, mail them, or hand deliver them. Sure, this will cost you, but usually you can expect to convert 1 out of 4 of these into sales. So keep that in mind when putting this package together.

3. Create your own holiday specials: Send out a flyer to all of your past customers offering a discount or free items in exchange for their purchases. Let’s say that you get a 30% commission from sales, offer customers a 10 or even 20% discount on their holiday orders. Yes, this will cut into your commission, but you will also get a huge surge in sales. Use this technique to kick start a stagnant holiday season in terms of sales.

When looking for direct selling holiday ideas, just remember you need to keep your direct business fresh in your customers eyes. Give them a reason to want to spend their money on gifts from your business.

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