Direct Sales Company Review: Lia Sophia

Posted at December 1, 2009

liasophialogoThinking about selling Lia Sophia jewelry? Is Lia Sophia a good direct sales company?

The problem with reviewing a direct sales company like this is the fact that everyone offering advice or a review of Lia Sophia is in turn trying to get you to join under them… which means the review and information is biased. So we sorted through tons of forums and review blogs to get to the bottom of the opportunity that Lia Sophia offers.

The general consenses, we found, was that Lia Sophia is overpriced. Many people stated that they actually found much better deals at department stores after they purchased jewelry from Lia Sophia. Also, we found many complaints about the quality of the jewelry. Although Lia Sophia offers free replacement, we believe that you shouldn’t need to replace your jewelry so quickly, as many customers complained.

We don’t believe all of the complaints are legit, as some seemed to bash this direct sales company for no reason, perhaps as a marketing scam. The problem is, though, with the same complaints being found in multiple places on the internet, we cannot brush them all off as bogus. There seems to be a trend with the complaints of pricing and quality, and sometimes the length of time it takes to receive your Lia Sophia jewelry.

Here are some complains we found valid and interesting…

“I have spent hundreds of dollars on Lia Sophia but will never buy again. After spending $100 on gift certificates and $124 on well cared for jewelry that turned rusty after just 60 days, I attempted to take advantage of their Buy 2, Get 4 1/2 price deal with my credit and gift certificates in hand, and a few days after my order, was told that I could not. My GCs and credit were not as good as cash and could only be used on full priced items. I was also told I owed additional money for shipping and tax, however I paid tax on the product total AND I paid tax at the time the GCs were purchased!!!! So yes, I paid NYS sales tax twice. I have never in my life paid sales tax on a GC and not had a GC honored as cash at a store, whether I was buying full price or clearance items!!!! Basically, I’m being penalized for giving them money in advance. When I contacted customer, they basically threw the advisor under the bus and blamed her. Yes, they have some lovely pieces, but beware of their policies and don’t count on advisors to inform you.”

“I ordered about $350 worth of this crap and sorry to say it is horrible! The catalogs make a lot of the pieces look much better than they really are. The gold pieces are a joke and could not look faker. For $130 I expected the piece to somewhat look real. My finger has ALREADY turned green from the rings which I have only had for one week. I am better off buying rings at Charlotte Russ at the price of 2 for $8. I do own REAL jewelry and know how to care for it, this is just ridiculous. They get you to buy it by saying how great it is and it is lifetime guaranteed. Well it better be for the high prices they charge. I payed for $52 dollars for a ring that has turned my finger green in less than a week! Is this common with Lia Sophia?? Bottom line is the prices are way too high for what it really is! The trouble and annoyance to “Book a Party” and have a party worth AT LEAST $250 in sales was all too much. This was not a fun little jewelry party, more a HUGE hassle. I expected to get together with my gf’s socialize and buy what ever we please…not to be told that “I HAVE TO SELL $250″ worth of jewelry to even be considered a party and to get my “discounted hostess items”…which were WAY over priced as it is. Bottom line is the jewelry is horrible! It’s basically a huge scam that was a waste of my time.”

Take these quotes with a grain of salt, but it should raise a red flag when considering this direct sales opportunity or buying lia sophia jewelry.

On the other hand, the Lia Sophia commission payout is good and starts at 30% and goes up to 40%.  The startup cost for Lia Sophia is minimal and you get a good value for that startup value.  But why risk the bad reputation of a direct sales company when there are other direct sales companies that have more to offer and a better reputation? Take Scentsy for example… read what we have to say here.

With the complaints and issues we found, it is hard to overcome with enough good qualities to make this a great opportunity.  We feel there are better direct sales opportunities out there.  See our other direct sales company reviews.

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